Sunday, August 2, 2015

Rallies in Israel to protest for homophobic attack in Jerusalem

Rallies were held in protest of the July 30 stabbing of six people during the annual Jerusalem Pride parade.
The rally was opened by the mayor of Tel Aviv, and former president Israeli president Shimon Peres gave a speech warning about the growing bigotry in Israeli society.
The president of Israel, Reuven Rivlin, gave a speech in support of the ongoing struggle against homophobia, and decrying the rising tide of homophobia in the country.
"Every society has extremist fringes, but today we have to ask: what is it in the public atmosphere which allows extremism and extremists to walk in confidence, in broad daylight?", he said. "Citizens of Israel, a Jewish and democratic Israel, democratic and Jewish Israel, needs a wake-up call today", he added.
Remember on Thursday an ultra-orthodox Jew stabbed six people, seriously injuring two. He had only been released from prison three weeks before and had been jailed on a similar charge.
Prime Minister Benjamin Netanyahu called the attack a "despicable hate crime". And he said: "What happened in Jerusalem goes against the spirit of the Jewish people… We will continue to lead our country against hatred and homophobia".

Thousands gather in support of the victims
in Jerusalem and Tel Aviv

Former president Peres' speech against homophobia

Saturday, August 1, 2015

Calvin Klein´s new inclusive adverts

The new fall/winter campaign for Calvin Klein´s jeans includes same-sex couples and seeks to highlight their relation about digital hook-ups.

The latest CK´s campaign is based supposedly on real text exchanges on dating apps, they show different kinds of relationships, particularly some of the images feature same-sex couples.

The male couple’s exchange has one asking the other to unlock his private photos. The man he’s texting at first refuses to do so but finally relents when asked again.

"We gotta buy your roommate some ear plugs" and "Hahah a light threesome never hurt anyone", are among the suggestive messages featured in female´s couple image.

"We’re highlighting the truth about dating, the meet up, the hookup and the freedom that you have through the digital dating landscape and how instantaneous it is", said Melisa Goldie, Calvin Klein’s chief marketing officer.

More than marketing, I hope...