Saturday, August 1, 2015

Calvin Klein´s new inclusive adverts

The new fall/winter campaign for Calvin Klein´s jeans includes same-sex couples and seeks to highlight their relation about digital hook-ups.

The latest CK´s campaign is based supposedly on real text exchanges on dating apps, they show different kinds of relationships, particularly some of the images feature same-sex couples.

The male couple’s exchange has one asking the other to unlock his private photos. The man he’s texting at first refuses to do so but finally relents when asked again.

"We gotta buy your roommate some ear plugs" and "Hahah a light threesome never hurt anyone", are among the suggestive messages featured in female´s couple image.

"We’re highlighting the truth about dating, the meet up, the hookup and the freedom that you have through the digital dating landscape and how instantaneous it is", said Melisa Goldie, Calvin Klein’s chief marketing officer.

More than marketing, I hope...

Thursday, July 30, 2015

Hunk of the month July: Alex Crockford

Alex Crockford (1984) is a fitness professional and model based in Surrey and London, UK.

He is the handsome guy who gave free hugs in London's Trafalgar Square, remember?
Alex helps individuals and companies to create the energy, health and vitality they deserve.
He says in his website: "I embrace life as a journey, learning and experiecing valuable lessons every day to build a passionate, high achieving life. My dream is to build a platform that enables me to help change the lives of millions of people, inspiring the uninspired to live healthier, fitter and happier lives".
Awesome guy, isn't he?