Los Angeles LGBT Center has acquired the internet domain Gay.com, estimated to be worth $6.9 million. The last owner VS Media donated the site.
When VS Media acquired the domain last year, they contacted five LGBT charities to possibly take it over. They asked for proposals explaining how the organizations would transform the site to help support the LGBT community.
Founded in 1969, Los Angeles LGBT Center provides services for more LGBT people than any other organization in the world, and VS Media announced that the future of Gay.com will go on within that extraordinary organization.
The URL will direct to the Center’s new blog Vanguard. The change will take place as early as this week, according to the Center’s press release. The site shares stories about health, social services and housing, culture and education, and leadership and advocacy within the community.
"We’re incredibly grateful to VSMedia for turning control of Gay.com to the Center", said Jim Key, the Center’s chief marketing officer. Key continued: "We’ve only begun to think about future possibilities for the domain. But for now, the traffic from Gay.com to our new blog will help even more people learn how we’re building a world where LGBT people thrive as healthy, equal, and complete members of society".
Los Angeles LGBT Center has long
pioneered in advocate for LGBT rights