Gliding like a dual-blade razor through sensitive areas, and after embracing the #MeToo movement, Gillette introduces its second social media ad to take on social topics, this time with a father sweetly guiding his trans son during a first shave.
Sitting on the couch with his dad beside him, real trans activist Samson Brown of Toronto, Ontario, says, “I always knew I was different, I didn’t know there was a term for the type of person that I was. I went into my transition just wanting to be happy. I’m glad that I’m at the point where I’m able to shave.”
Then the video gets to the moment of truth and Samson puts the blade to face during his rite of passage. He ends with, “I’m at the point in my manhood where I’m actually happy. It’s not just myself transitioning, it’s everybody around me transitioning,”
He shares a hug with dad and the ad concludes with Gillette’s classic tagline, “The best a man can get.”