China-based gay social networking app Blued has announced that it has 27 million registered users. The app, which was founded in 2012, has grown very rapidly and its now twice as big as Grindr.
Besides, 20% of users are now outside of China. It is one of the most downloaded social networking apps in App Store.
The site was founded by a gay entrepreneur and former policeman, Geng Le. He left the police in the early 2000s to work on creating his own LGBT-themed website, Danlan. This gave rise to the company Blue City, and then Blued in 2012.
The app’s success is partly down to being among the first Chinese-language dating apps in the region. Given that China’s population is 1.3 billion, with an estimated LGBTI population of 1.7 million, the potential for such an app is enormous.
Nearly half of all users are 18-25 years old, and most of them are concentrated in economically developed, densely population and socially tolerant areas, on the east coast and metropolises such as Beijing, Shanghai, Guangzhou and Shenzhen.
Geng Le, the founder of Danlan and Blued