Toothpaste brand Colgate has just launched its first ever ad featuring a gay couple in Mexico.
In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair into their new home.
“Sometimes you just need a smile”, says the commercial, while showing the two new neighbors hold hands and stand in their new home.
The timing of the commercial can’t be better, with it being Pride month.
Recently, Mexican President Enrique Peña Nieto proposed to legalise same-sex marriage nationwide.
Smile with pride!